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A Mark of Motoring Character at The London Concours

Tucked behind the bustle of the City, the Honourable Artillery Company offers a surprising kind of sanctuary: a rolling green lawn framed by Georgian brick, vintage engines, and one of the most elegant car gatherings in the UK. This is the London Concours—equal parts motoring excellence, sartorial showcase, and deeply civilised community event.

 

We were invited to contribute something fitting: a cap worthy of the occasion.

Our answer? A handmade Griffin-embroidered cap, worn by judges and regulars alike—blocked in our London studio, finished with subtle military nods, and stitched with the Griffin, symbol of strength, watchfulness and style that doesn’t need shouting.

Unlike its flashier cousin at Hampton Court, this hat didn’t seek ceremony.

It simply became a collective staple—worn at the event, then worn everywhere after.

There’s something about the London Concours that brings together the right kind of people. Not just collectors, but conversationalists. Drivers with stories. People who care about the torque and the turn of a lapel. People who recognise the point of a proper hat.

You’ll spot them in our caps, walking the grounds of the HAC with a knowing nod and just the right level of pocket square flair.

As it should be.